Make
Visual workflow automation platform with 2,000+ app integrations—build complex multi-step scenarios without code
Overview
Make (formerly Integromat) is a visual automation platform that lets you design, build, and automate workflows—called "scenarios"—connecting thousands of apps without writing code. Unlike simpler automation tools, Make uses a visual canvas where you can see data flow between modules, add routers for conditional logic, and handle complex multi-branch workflows. With built-in AI capabilities, HTTP/JSON modules for custom APIs, and powerful data transformation tools, Make bridges the gap between simple Zapier-style automations and enterprise iPaaS solutions.
The Verdict
Who Should Use Make?
Best For
- Power users needing complex conditional logic
- Agencies managing multiple client automations
- Teams wanting visual workflow debugging
- Developers building custom API integrations
- Operations teams connecting legacy systems
Not Ideal For
- Simple 2-app automations (Zapier is easier)
- Beginners intimidated by visual complexity
- Enterprise needing on-premise deployment
- Real-time streaming use cases
What's Great
- Visual canvas shows entire workflow at once—debugging is transparent
- Operations pricing is generous vs. Zapier's task-based model
- HTTP/Webhook modules let you connect any API
- Routers and iterators handle complex branching logic
- Built-in AI modules (OpenAI, Claude, etc.) for AI-powered workflows
- Excellent error handling with retry and fallback paths
- Free tier includes 1,000 operations—enough to test seriously
Watch Out For
- Steeper learning curve than Zapier—visual interface can overwhelm beginners
- Some popular apps have limited actions vs. native integrations
- Execution history limited on lower tiers (helps with debugging)
- Complex scenarios can become visually cluttered
- Support response times vary based on plan tier
- Mobile app is limited—desktop-first experience
Pricing
View all features & details
Automation Features
- Visual scenario builder
- Routers & filters for branching
- Iterators & aggregators for arrays
- Error handlers with retry logic
- Scheduled & webhook triggers
- Data stores (internal database)
- Custom functions & variables
- Execution history & logs
AI Capabilities
- OpenAI/ChatGPT integration
- Claude/Anthropic modules
- Google AI (Gemini) support
- Image generation (DALL-E, Midjourney)
- Whisper for transcription
- Text analysis & classification
- Custom AI model connections
Popular Integrations
- Google Workspace (Sheets, Drive, Gmail)
- Microsoft 365 (Excel, Outlook, Teams)
- Slack, Discord
- Salesforce, HubSpot
- Shopify, WooCommerce
- Notion, Airtable
- GitHub, GitLab
- HTTP/Webhooks for any API
Security & Compliance
- SOC 2 Type II certified
- GDPR compliant
- ISO 27001 certified
- Two-factor authentication
- SSO (Enterprise)
- Role-based access control
- Audit logs (Teams+)
Real-World Usage
Company Background
- Founded 2012 as Integromat in Prague
- Rebranded to Make in 2022
- Acquired by Celonis (2020)
- 500,000+ active users worldwide
Common Use Cases
- Lead routing & CRM automation
- E-commerce order processing
- Social media scheduling
- Document generation & approvals
How It Compares
| Feature | Make | Zapier | n8n | Power Automate |
|---|---|---|---|---|
| Visual Builder | Canvas with data flow | Linear steps | Node-based | Linear with branches |
| App Integrations | 2,000+ | 7,000+ | 400+ (self-host more) | 1,000+ (Microsoft-heavy) |
| Free Tier | 1,000 ops/mo | 100 tasks/mo | Unlimited (self-host) | 750 runs/mo |
| Pricing Model | Operations | Tasks | Executions | Runs |
| Complexity Handling | Excellent | Basic | Excellent | Good |
| Learning Curve | Medium | Easy | Hard | Medium |
| Self-Hosting | No | No | Yes | No |
| AI Modules | Built-in | Built-in | Community | Built-in |
| Best For | Power users, agencies | Simple automations | Developers, self-hosters | Microsoft shops |
Make vs. Zapier
Make offers more value for complex workflows. While Zapier is easier to learn and has more integrations, Make’s visual canvas, generous operations pricing, and advanced features (routers, iterators, data stores) make it better for power users who need conditional logic. Zapier charges per task; Make’s operations are generally more cost-effective for multi-step workflows.
Make vs. n8n
n8n is open-source and can be self-hosted for free, making it ideal for developers who want full control. Make is fully managed, easier to use, and has more polished integrations. Choose n8n for maximum flexibility and cost savings; choose Make for reliability and lower maintenance overhead.