Recraft
Professional AI image generator specializing in vector graphics and brand-consistent visuals with industry-leading benchmark scores
Overview
Recraft is a professional AI image generation platform that stands out for its unique ability to create both raster images and true vector graphics (SVG). Founded in 2023 by a team of ex-Yandex engineers, Recraft's V3 model achieved the #1 ranking on the Artificial Analysis text-to-image leaderboard, outperforming DALL-E 3, Midjourney, and Stable Diffusion. The platform is specifically designed for designers and brand teams who need consistent visual styles across projects. Unlike competitors focused solely on artistic generation, Recraft emphasizes practical design workflows with features like infinite canvas, brand color palettes, custom style training, and export-ready vector output for logos and illustrations.
The Verdict
Who Should Use Recraft?
Best For
- Graphic designers needing vector/SVG output
- Brand teams maintaining visual consistency
- Marketers creating scalable graphics
- Illustrators wanting editable vector art
- Agencies doing rapid concept iteration
- Users who need both raster and vector formats
Not Ideal For
- Photorealistic portraits (FLUX better)
- Artistic fine art (Midjourney preferred)
- Users wanting Discord-based workflow
- Heavy API users (credits can add up)
- Those needing video generation
What's Great
- #1 ranked on Artificial Analysis text-to-image benchmark
- True vector/SVG output—unique among major AI generators
- Excellent brand consistency with custom styles
- Infinite canvas for complex compositions
- Strong text rendering in images
- Clean, professional design aesthetic
- Generous free tier (50 images/day)
- Fast generation times (~10-20 seconds)
- API available for integration
Watch Out For
- Photorealism not as strong as FLUX or latest DALL-E
- Artistic styles less varied than Midjourney
- Smaller community compared to major competitors
- Vector output sometimes needs manual cleanup
- Learning curve for advanced style features
- Credit system can be confusing for new users
- Limited inpainting/editing compared to some tools
Pricing
View all features & details
AI Models
- Recraft V3 (latest, #1 ranked)
- Recraft V2 (stable, reliable)
- Vector generation model
- Style-tuned custom models
- Mockup generation
- Background removal
Key Features
- True vector/SVG export
- Infinite canvas workspace
- Custom style training
- Brand color palettes
- Text rendering in images
- Image-to-image generation
- Upscaling (up to 4x)
- Background removal
- Mockup templates
Output Formats
- SVG (true vector)
- PNG (with transparency)
- JPEG
- Multiple resolutions
- Custom aspect ratios
- Print-ready output
Platforms
- Web app (recraft.ai)
- Mobile-responsive web
- API access
- Figma plugin
- No desktop app (yet)
Benchmarks & Recognition
Industry Rankings
- #1 Artificial Analysis Text-to-Image
- Top performer on Hugging Face leaderboard
- Outperforms DALL-E 3, Midjourney V6
- Leading vector generation quality
Company Info
- Founded: 2023 in London
- Founders: Ex-Yandex AI team
- $12M Series A funding (2024)
- Investors: Khosla Ventures
How It Compares
| Feature | Recraft | Midjourney | DALL-E 3 | Ideogram |
|---|---|---|---|---|
| Benchmark Rank | #1 (Artificial Analysis) | Top tier | Top tier | Very good |
| Vector/SVG Output | Yes (native) | No | No | No |
| Image Quality | Excellent | Best aesthetics | Excellent | Very good |
| Text Rendering | Excellent | Excellent | Very good | Best |
| Brand Consistency | Excellent | Good | Limited | Good |
| Free Tier | Yes (50/day) | No | Via ChatGPT | Yes (10/day) |
| API Access | Yes | No | Yes | Yes |
| Starting Price | Free | $10/mo | $20/mo | Free |
| Best For | Vectors/branding | Art/aesthetics | Ease of use | Text/logos |