Swan
AI GTM engineer for B2B revenue teams: agents that research, enrich, qualify and run outbound on top of your CRM, with credit-based pricing
Overview
Swan calls itself an "AI GTM Engineer for B2B revenue teams." You connect your CRM and other systems of record to its context engine, then build agents in plain English that research accounts, enrich contacts, qualify leads, draft outreach and route work. It targets RevOps, demand gen, sales teams and GTM engineers who want Clay-style enrichment and outbound automation without hiring someone to wire it all together.
The company is a Tel Aviv startup run by three co-founders who say they operate with no sales, support or ops staff, using their own agents instead. The Jerusalem Post reports a $6M round led by Link Ventures. Customer counts and pipeline results on the site are self-reported.
The Verdict
Who Should Use Swan?
Best For
- Small B2B sales and RevOps teams without a dedicated GTM engineer
- Signal-based outbound (website visitors, job changes, funding, intent)
- Teams that want enrichment, sequencing and CRM updates in one tool
- Founders who want a self-serve trial before talking to sales
Not Ideal For
- Buyers who need many independent reviews before committing
- Teams that want flat, predictable per-seat pricing
- Enterprises needing a large vendor support organization
What's Great
- Workflows built in plain English, no flow builder to learn
- Enrichment waterfall across 40+ data providers, charged only on a hit
- Outreach waits for approval by default, in the app or in Slack
- Slack copilot for account briefs and pipeline questions
- Public pricing and a no-credit-card free trial
Watch Out For
- Credit-based billing: work stops when the balance falls below 10 credits
- Top-up credits cost about twice the in-plan rate
- Very small team (three founders), so support depth is limited
- Few independent reviews yet; results on the site are self-reported
- The site does not name which AI models power the agents
Pricing
View all features & details
Key Features
- "GTM brain": memory of deals, contacts and conversations
- Agents that research, qualify, draft and route, with guardrails
- Email and LinkedIn sequencing on every plan
- Website visitor identification (RB2B, Warmly, Clearbit, LeadMagic)
- Integrations with HubSpot, Salesforce, Pipedrive, Attio, Apollo, Gong, Slack and more
- Connect other tools via a custom MCP server URL or API key
Use Cases
- Signal-based outbound
- Lead qualification and routing
- Contact and account enrichment
- ABM targeting and intent prospecting
Billing Details
- Extra seats $20/mo each
- Top-up credits $0.37 (Solo), $0.30 (Starter), $0.24 (Growth)
- Monthly plans roll over up to 2x the monthly allowance
How It Compares
| Feature | Swan | Clay | 11x | Apollo |
|---|---|---|---|---|
| Plain-English agent workflows | Yes | Partial | Yes | Partial |
| Multi-provider enrichment waterfall | Yes | Yes | No | Own database |
| Built-in email + LinkedIn sequencing | Yes | No | Yes | Yes |
| Public pricing | Yes | Yes | No | Yes |
| Free tier | Trial only | Yes | No | Yes |
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